Our complete package

Our promotion package, complete with a poster, film magazine cover and also a trailer was aimed at a mainstream audience because there is a large demand for thriller films and they are often popular at cinemas to see with groups of friends both male or female.Whilst our film was for a large audience, we chose to use the production company Dimension Films under the Mirimax institute because although they are not often seen, they do produce these sorts of films. One of the main ways in which we insured that the three elements worked well together was keeping a common font. This proved hard to choose because whilst we wanted something simple and suitable for each element, we also didn't want it to be too boring. We tried looking on websites such as http://www.dafont.com/ but found that when we used the fonts they didn't look right. In the end we settled for Perpetua a common font found on Microsoft Office. In order to link the texts through font, we made sure that the title of our film was in this font on all three texts as well as additional text. However, on our magazine cover we did not use this font for everything as we needed the title of our font to stand out against the other writing on the cover in order to promote it. I think that this choice worked well becuause there is a clear link in the elements with the font design and colouring.

Alongside this we have used only the main character on the poster, magazine and mostly just the main character in the trailer. We purposly chose to do this because by having just Megan on the poster allowed us to create a lot of mystery about what is going to happen as there is no clue to her relationships with other people; this is the same with our magazie cover. In the trailer we didn't want to have lots of people because we didn't want to give too much away about the plot. I think that this worked well because by doing this we have isolated the main character which is how she is meant to feel in the film.The only thing I would change about the poster is the billing block as it does not look as proffesional as I would have liked it to. I think this is because of the font we used and also the fact that the text is too spread out.

Choosing to have a shot from the film on the front cover of our magazine was a desision we took ages to decide on. In the end we chose to do this because we wanted to really promote the film rather than the actress. In research we discovered that film magazines do sometimes have shots from the film, but it is not often. I think that our magazine cover does work well though because Megan looks scared, promoting the genre of our film, and also she does look vulnerable with her neck showing. This increases the idea that she is being watched or hunted by someone or something. Although we decided not to have a lot of text on the magazine as some magazines have very little writing, I think we could have maybe developed what we did write to sound a bit more like real life magazines and also perhaps add a bit more. We did try this but it ended up looking over crowded, but if we had spent more time trying out different font sizes and designs then we might have been able to make it look better.

Our poster shows a close up of Megan's face, except rather than looking hunted or vulnerable as she does on the magazine, I think that in the poster she looks more haunted and as if the chess that is overlaying her face is really getting to her. Although the two texts show different emotions, it works well in promoting our film because it shows the different aspects and emotions that our character goes through in the film. The trailer enhances this as it shows our character becoming more confused and more distressed as time goes on.
However, I think that in our trailer we could have built the tension more to match our poster and magazine cover by putting more shots in at a faster pace. I also think that for a thriller our trailer is a little bit too linear and whilst some of it isn't in chronological order, we do have a few sections where this happens. If we were to have even more time to improve on our trailer, I would definitely suggest filming and planning more carefully to improve our finished trailer as it ended up that we didn't have as much to work with as we thought.