Target Audience research results

These are the results from our questionnaire in graph form - we allowed our focus group to select more than just one answer on several of the questions: 

 This graph is useful because we planned to create a thriller in the first place, so these results were pleasing to see because it means now that we are targeting the right audience. These responses also tell us that in fact, we will be targeting girls more than we are boys as the majority of girls seem to prefer to watch thrillers and horrors where as the boys's responses are more varied.

 Surprisingly the responses to this question were equal, both genders preferred to have a male "hero" in their films. Perhaps this could be because, for boys it is someone to aspire to, and for girls someone to be their "prince charming". Dispite the results for this question, we will be casting our main character as a girl, but she is more of a victim than a hero, even though the story is based around her. This means that we wont be going against what our target audience want.

All of the girls who answered our questionnaire liked the main characters of a film to be of similar age, whilst the boys answers were again, more vairied. However, still the majority of the boys liked the characters to be their own age. When asked why this was, the general consensus was that the characters are easy to relate to and that they were able to imagine themselves in similar situations easier than they could if it is someone a different age.

Most people we asked wanted an ending which they weren't expecting in a film. This is probably because it adds excitement and also includes the audience with the film more because they have to think about what has already happened and link it to the ending. For some people this can make a film more enjoyable.