Target Audience research

As a group we have decided that we want to make the target audience age of people similar to our own age. This is because we know a lot about this age group from experiencing it first hand. To research further into this we have created a questionaire to hand out to about 20 people to get a wide range of answers.

These questions should help us to develop our plot further, because although we already have a rough idea, these questions will help finalise our ideas and also help us to know if we are meeting the demands of our consumers.

I have printed out 20 of these questionairres and we are going to be giving 10 to a group of boys and the remaining 10 to a group of girls. This will make our research more reliable and helpful so that we can understand fully who our target audience is.